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Archive News 2001:
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TXT MSSGS R GRT 4 BZNZ!
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July 2001
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Recognising the potential of text messaging as a powerful direct marketing tool has paid off for Relay Recruitment reporting a staggering response rate.
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Laurence Elliott, Sales & Operations Director at Bradford’s Relay Recruitment, employed a team of consultants to contact 3,000 candidate workers on the company’s database who had not been in contact for more than six months.
Each received a personal message asking if they were still seeking work or a job change, and if so, to get in touch. Incredibly, a little over 72 per cent – some 2163 people - responded to the messages; the vast majority of them expressing interest in Relay’s vacancies.
Says Laurence, “Text messaging is currently the number one way of staying in touch with friends and the office, and it is clear that people will respond to it more readily than traditional marketing routes.
“It’s fun, efficient and compulsive; people are always intrigued when they receive a message and since they also enjoy composing and sending them, are usually impelled to respond. As such, it just made sense to communicate with some of our ‘lapsed’ candidates in this way.”
As well as updating Relay’s database, the novel method led to over two hundred varied vacancies - from assembly line workers to IT specialists - being filled in a little over a week.
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STRIKING A BALANCE
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July 2001
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As part of its Fit for Business campaign, Relay has imported a revolutionary fitness technique from the US, appointed a personal trainer for staff and installed an in-house gym at its Bradford headquarters.
Former pro-boxer, Charlie Watson, presides over the new facility, which features an impressive array of weight, rowing and running machines.
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Charlie is a firm advocate of Body-ball workouts, an entirely new approach that involves balancing on and lifting a large rubber ball to improve posture. Although very demanding, the technique is a “non-impact” training method.
Each balancing exercise is designed to test muscles that others don’t reach, for efficient working in everyday life. They also engage the mind as well as the body, since high degrees of concentration are required. Body-ball can form dedicated workout regimes of its own, or may complement other exercise programmes.
The gym has been placed at the disposal of staff as both a welfare measure and pragmatic business tool, according to Managing Director, Steven Street. “The basic premise is ‘Healthy mind, healthy body…. healthy business,’” he says. “It is hoped that the revolutionary emphasis on mental acuity will raise working efficiencies, while by promoting physical well-being and agility, absenteeism and workplace injuries will be kept to a bare minimum.”
Staff will also receive regular fitness appraisals, bespoke nutrition, training and cardio fitness plans, and toning advice.
Charlie Watson is a former professional Welterweight and Light Middleweight boxer. He won a number of titles at each weight. A fitness trainer for the last 10 years, he has always been active in the assessment and promotion of new techniques - including aerobics, step exercises and now, the Body-ball.
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