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2002 News:
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APPOINTMENTS ANNOUNCEMENT
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April 2002
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Relay Recruitment has made two senior appointments. Alex Golding has been promoted to Operations Director, while Hannah Corbett rejoins us from Flame as Commercial Manager.
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Previously Head of Commercial Division at Relay’s Bradford headquarters, Alex now has a roving brief as she oversees all divisions in a tranche of new offices. She will also take responsibility for training, staff development and recruitment across the group.
Alex, 28, who joined as a graduate entrant shortly after the company was established in 1996, feels that her appointment to the Board will show newer arrivals that hard work and commitment are rewarded. “Staff retention is vital as we begin a critical growth phase from strong Yorkshire player to pre-eminent regional force.”
Augmenting Commercial Division as Alex moves up, Hannah, 24, returns to Relay after a stint at the Leeds office of national network, Flame.
Formerly with Relay’s Industrial Division, she reports that the lure of the idiosyncratic niche player was hard to resist. “If Relay can retain its vibrancy, originality of approach and incredibly supportive infrastructure as it grows, it could become a national operation this decade.”
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RELAY LAUNCHES VOCATIONAL
SUPPORT AWARDS
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April 2002
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Relay has launched a national programme to identify outstanding young people and help them achieve their particular career goals.
Selection criteria for the Vocational Support Award are broad and include academic achievement, extra-curricular talent and, possibly most important of all, demonstrable commitment and energy.
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Support packages are provided by Relay and participating employers nationwide. These might take the form of one-off financial support, tutelage/skills training, or long-term sponsorships and work experience. Each award is designed to be of maximum use and relevance to the recipient.
The first VSA winner is 15-year-old Leon Davis, a Year 11 Dixons City Technical College pupil from Bradford. Leon hopes to become a sports journalist, and to this end, has been published in several soccer magazines and college publications. In addition, he leads his Media Studies and English classes, runs for West Yorkshire and has had trials for Bradford City FC.
Relay has given Leon the chance to hone his skills with secondments at the company’s media department, which works with clients on their communications campaigns. Here, he has taken part in photoshoots and helped prepare press releases.
The initiative is the latest in a series of education support programmes by the company, which include the hugely successful Careers Question Time. Among the schemes’ aims are raised awareness of career options open to the UK’s emerging talent; help for young people in realising their ambitions and the direct introduction of organisations to their future employees.
Says Relay MD, Steven Street, “Never have students had such an array of potential career options. It is up to employers and their agencies to both make them aware of these and support those who are single-minded enough to have set lofty targets already. A diminishing labour pool means that in ten years’ time, HRs will be competing hard for the high fliers.”
To be considered for a Vocational Support Award, applicants should be 22 or under, and in full-time education. Potential candidates should write to Steven Street at Relay’s Salem Street, Bradford, offices, or ring him on 01274 777973.
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RELAY FINISHES FIRST...AGAIN
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April 2002
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Relay Recruitment has notched up an entirely unprecedented achievement by taking its sector’s most coveted national prize for the second time in three years at the Recruitment Industry Awards 2001.
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At a ceremony at the London Hilton, the company was announced winner in the Best Recruitment Marketing Campaign category for its hugely successful Careers Question Time campaign.
This first promotes the need for employers and students in schools and colleges to communicate with one another; then introduces the firms and emerging talent at Question and Answer events formatted like the popular BBC programme. By doing this, Relay has driven up awareness dramatically among potential candidates and clients alike.
Careers Question Time employs memorable marketing devices, including a specially commissioned Ministry of Sound CD that incorporates a questionnaire/invitation pack. Its name, The Essential Mix, alludes to both the diversity of employing organisations and the importance of bringing them and students together. Relay Recruitment-branded post boxes are placed in the lobbies of schools for students to return their forms.
The judges described the programme as, “a complex campaign that targeted a difficult market.” They also reported that, “the complexity of the challenge to both communicate with candidates and work with clients was met with verve, precision planning and an imaginative use of audio and visual aids.”
The initiative resulted in a 400 per cent increase in awareness of the company. It also created directly attributable value, with over 300 filled appointments, while the follow up Career Coaching Initiative for teenagers has been over-subscribed.
Relay MD, Steven Street, said, “To enter these awards twice and win each time is a fantastic endorsement of marketing communications, which we always work hard to make original, impactful and effective. The fact that our industry recognises this is tremendous feedback for all involved, and we intend to outdo our own achievements in the future!”
Relay also won the marketing category in the Recruitment Industry Awards 1999, and took the regional and national Royal Mail Winning Post marketing award in the same year.
The Recruitment Industry Awards is the centrepiece for the UK recruitment, and organised by the Recruitment and Employment Confederation (REC). The aim is to promote and celebrate excellence and innovation among recruiters and search groups.
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