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2003 News:
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A SITE FOR SORE EYES
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June 2003
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As you will have noticed by now, Relay’s website has been completely revamped. We are immensely proud of the new presentation, but what makes the upgraded online service so special, is that it has been specified, designed and constructed by those who make most use of it.
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We assembled a Web Panel of clients and candidates and asked them what their needs were of the site and how they could get the most from it. Armed with this information, and helped by regular briefings with our ‘consultants’ Relay IT and Design constructed the new vehicle. Among clients involved were Princes Soft Drinks and The Valley Group.
Top priorities included relevance of content; brevity; plain English; ease of use; speedy delivery; and appropriately coloured backgrounds for problem-free reading.
Relay managing director, Steven Street says: “Too many sites are just style over substance, which doesn’t help users at all. While we have never had a ‘corporate’ feel to our online presentation, we also had a great desire to improve functionality, ensuring optimum ease and usefulness for all visitors.”
“Although it made perfect sense to us to ask those who actually use the service to get closely involved in its specification, we don’t know of this method being adopted by anyone else.”
One of our Web Panellists commented: “There is a general tendency for websites to be too clever for their own good. Invariably, a fussy, over-complicated design frustrates visitors and obscures the very messages being presented. As the end-users, we knew what was needed.”
We hope you will agree that the end result is easy on the eye, easily navigated and that all contents meet your needs.
But what do you think? We really want to know. You can tell us via the online questionnaire, email or phone (see contact details).
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