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2006 News:
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'DOGSHARE' IS A WORLDWIDE HIT
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February 2006
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Relay has been making headlines around the world, with print, broadcast and online reports on every continent about its new initiative to reduce stress and lift morale in the workplace.
So intrigued have journalists been with the project that we have been taking scores of requests for interviews every day since our original press release.
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Coverage snowballed from local and regional press, radio and TV reports about Dogshare’s introduction, which was inspired by research into the health and happiness enjoyed by pet-owners. This suggests that people who regularly play with and stroke a dog or cat find it a calming exercise that lowers blood pressure, reduces anxiety and leaves a feeling of well being.
Relay Bradford staff were presented with their very own dog, which they are encouraged to pet, talk to and take for walks. Rupert, a 15-month-old cocker spaniel, arrived just after Christmas and quickly became a hugely popular fixture there.
Results were swift and dramatic, according to managing director, Steven Street. “People reported that they were less stressed, better able to cope with stress and generally felt more cheerful with a friendly dog around. And he’s definitely not a distraction since productivity, represented by billings, has risen sharply in the first two months of the year.”
Rupert is taken home every evening either by Mr Street or payroll supervisor, Rachael Ince, though staff can book him for an overnight stay and there is a long waiting list for his presence as a weekend houseguest.
Rachael points to additional benefits. “Taking Rupert for a quick walk instead of having a ‘fag-break’ has helped several staff members stop smoking and lose weight into the bargain.”
There had been concerns about visitors’ reactions, but even those who aren’t ‘dog people’ have, without exception, insisted that Rupert remain in the office. Indeed, recently, one company director signed a Preferred Supplier agreement with him on her knee.
Now, we are floating Dogshare with clients as part of a wide-ranging package of personnel solutions and it is being considered seriously by a number of large employing organisations.
Rachael Ince warns companies thinking of adopting it for themselves that they must address a number of considerations first. “The animal’s welfare and happiness are paramount, so be sure that one or more people will always have a place for him at home. Also, not every workplace will be able to take a dog, although it is certainly a practical proposition for most offices,” she said.
“Finally, getting the right animal is crucial. It must be housetrained and friendly but not over-demanding or easily bored.”
The amiable Rupert is an ideal model. Never a nuisance, he is always happy to wait quietly for somebody to come along and fuss over him or take him out. He never has to wait very long, though.
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